Our white-label solution
Ready to go, in your centre's colours. Nothing to build on your side.
- Programme site and member space
- Automatic emails to members
- Loyalty engine: points, tiers, offers
- Digital gift cards
- Member and purchase exports
For shopping centres · since 2016
Know where they shop and what to do.
We turn your shoppers' payment cards into loyalty cards. Their card purchases become data you can act on.
THE MALL · Rewards
Hello Léa
Next gift card€38 of purchases to go
My gift cards
THE MALL€10 gift cardReady to useView card
€15 gift cardFrom €50 spent this month
My activity
- Zara 12 Sep · €64.00+€3.20
- Pret A Manger 16 Sep · €8.40+€0.42
- Foot Locker 19 Sep · €89.00+€4.45
01 · The card
Their payment card becomes their loyalty card.
That is why shoppers give you access to their card transactions: every purchase in your centre earns them rewards.
- Physical card
- Contactless
- Apple Pay, Google Pay
THE MALLRewardsEvery card payment countsBank A connected
Shoppers link their card once
Secure authentication in their bank's app.
Every card payment counts
Physical card, contactless or mobile. For card purchases, the bank transaction is the proof.
Rewards for them, data for you
Their purchases are recognised automatically. You see what they buy, store by store.
No retailer agreement, no till integration, no hardware, no staff training.
Payment data hosted in the EU, never sold.
02 · Integrations
Plugged into your CRM.
Two ways to run it: our white-label solution with everything included, or an integration with the tools you already use.
Plug into your tools
Spaycial feeds what you already use, through API and webhooks.
- Your CRM and emailing
- Your centre app
- Your loyalty engine
- Your gift cards
Your data, in your data lake
Either way, every transaction can be opened on your side, through API or webhooks, in your own data warehouse.
03 · The data
A unique view of how they shop.
Every card purchase is matched to a brand, a store, a category and a channel. You target the right shoppers, reward them and see what they spend.
Potential churners
Members visiting less than usual this month
Campaigns and rewards designed to make them spend more.
- Target
Potential churners, visiting less than usual this month
- Reward
€5 back on their next purchase in the centre
€5 cashback - Measure
What they spent after the offer, store by store
04 · Dashboards
Data for every team.
Payment data does more than sharpen your marketing. It informs decisions across the whole centre, so we built dashboards for every team.
Dashboards open 24/7.
THE MALL01/09/2025 → 31/08/2026
Centre performance
For centre managementSales in the centre€1,240,000+4.2% over the last 6 months
Average basket per shopping day€38.90+1.8% over the last 6 months
Shopping days per member1.6 per month+2.5% over the last 6 months
Transactions in the centre46,800+3.9% over the last 6 months
Performance overview: podiums
Purchases per member
- 1Carrefour4.8
- 2Pret A Manger3.1
- 3Primark2.4
Share of centre sales
- 1Primark14%
- 2Zara9%
- 3Nike7%
Members who shop only there
- 1Sephora38%
- 2Foot Locker31%
- 3Mango27%
Average basket
- 1Fnac€86.40
- 2Nike€71.20
- 3Primark€64.90
Shopping journey
For marketingShopping days by number of purchases
1.9 purchases per shopping dayPurchases in the dayShare of shopping daysBasket of the dayShare of spend
1 purchase€2925%
2 purchases€63+117% vs 1 purchase26%
3 purchases€98+238% vs 1 purchase21%
4 or more€151+421% vs 1 purchase28%
Stores present in the most shopping days
Cross-sell
For marketing and leasing| Primark | Zara | Foot Locker | Sephora | Nike | Pret A Manger | Fnac | |
|---|---|---|---|---|---|---|---|
| Primark | 18 | 9 | 12 | 8 | 21 | 6 | |
| Zara | 22 | 24 | 14 | 10 | 17 | 5 | |
| Foot Locker | 19 | 31 | 11 | 13 | 12 | 4 | |
| Sephora | 20 | 16 | 9 | 5 | 19 | 7 | |
| Nike | 15 | 12 | 14 | 6 | 16 | 5 | |
| Pret A Manger | 26 | 15 | 8 | 13 | 9 | 6 | |
| Fnac | 17 | 8 | 5 | 10 | 6 | 14 |
Quick read: top pairs
- 31% of Foot Locker shopping days also include a purchase at Zara.
- 26% of Pret A Manger shopping days also include a purchase at Primark.
- 24% of Zara shopping days also include a purchase at Foot Locker.
Share of wallet
For leasingBudget captured in the centre57.8%
Budget spent elsewhere31.6%
Budget spent online10.6%
- In the centre
- Other stores
- Online
Zara: 51% of budget captured in the centre, 18% spent online.
Outside the centre: members who opt in, in aggregate.
Catchment area
For asset management- Member activity
- In the programme
- Outside the programme
| Where members spend | Share of spend |
|---|---|
| In the centre | 58% |
| Under 2 km | 6% |
| 2 to 5 km | 9% |
| 5 to 10 km | 11% |
| Over 10 km | 6% |
| Online | 10% |
Automatic read
Douglas is the nearest competitor outside the programme, 3.4 km away.
Outside the centre: members who opt in, in aggregate.
05 · Studies
Studies that go further.
When a dashboard is not enough: the questions that decide a lease, a campaign or a new store.
More shoppers, more visits or bigger baskets?
Sales up 16% on last year, mostly from new shoppers.
Last year100
New shoppers+11
More visits+6
Bigger baskets+3
Shoppers lost−4
This year116
Do members spend more, once you take out what would have changed anyway?
Members spend €6 more a month than shoppers not yet enrolled.
No effect
+€2+€6+€10
Measured effect: the whole range is above zeroDoes a day at your centre drive sales on your retailers' websites?
Online purchases at your retailers peak on the day of a visit.
D0D1D2D3D4D5D6D7
- Observed
- Expected by chance
For shoppers who opt in, in aggregate.
Which brands outside your centre already draw your members elsewhere?
Uniqlo draws one member in five, 6 km away.
| Brand | Family | Nearest store | Members buying |
|---|---|---|---|
| Uniqlo | Fashion | 6 km | 1 member in 5 |
| IKEA | Home | 11 km | 1 in 8 |
| Decathlon | Sport | 8 km | 1 in 9 |
| Rituals | Beauty | 4 km | 1 in 10 |
For shoppers who opt in, in aggregate.
70+
shopping centres equipped since 2016
Our clients
NEPI Rockcastle · Cribbs Causeway · Złote Tarasy · Polygone Montpellier · Bonarka City Center
Visuals on this page are illustrations: figures are fictional, brands are shown as examples.